Walk into any classroom of small children and ask them who can draw. I guarantee you’ll get a room full of excited raised hands. Then when they’re done, ask them to show you their pictures and they’ll be falling over themselves (often literally) to be the first to show off their dinosaurs, unicorns, family portraits and wild designs. The sense of creativity in the room is palpable and exciting.
But skip ahead just a few years and imagine walking into that same room full of high-schoolers (or even worse adults in an office) and ask the same question. You might get a tentative hand or two to go up and agree to draw but good luck getting them to actually show you anything, let alone share it with the group.
There are plenty of people who seem to think this is a good thing, that we need to stifle our creative impulses, abandon our art in favor of solid, safe things that are more likely to pay us money.
We totally disagree. Creativity isn’t just important, it’s necessary for the individual and for our society.
At the outset of Create96 two marketing guys came together over extremely similar mission statements we’d written on the subject of creativity.
“Creation is vital because inside everyone, including myself, are amazing stories, ideas and creations that need to be released, realized and shared so they can touch, inspire and change the world” - Mason Rabinowitz
“Transformation through creation, maybe it’s not just about the creation but about who we become through creating.” - Jeff Kubarych
We decided to take our common passion for creativity to start something that would encourage the creative spark in all of us. At Create96 we hope to provide inspiration, permission (not that you need it but just in case that’s what’s holding you back), and encouragement to create new and exciting things and then share them with a supportive and enthusiastic community.
We hope to inspire us all to become artists, film-makers, writers, builders, designers and creators of any and everything we can imagine.
Because who knows what we’ll create?
Who knows what we’ll become through creating?
We’re all familiar with the idea that when you take something out of the world you “86 it” and frankly the world does enough 86ing all on it’s own. So we’d like to introduce a new phrase “96 it” for when you bring something brand new from your imagination into the world.
So whether you’ve got an old creative passion you’d like to reignite or a creative outlet you’ve always wanted to try, consider this your challenge from us to go out there and 96it!
Jeff and Mason